The Baton Pass

Build. Teach. Hand over.

Documented client results across multiple industries. The consistent pattern: build strong foundations, teach the client to run the system themselves, then step back as they grow independently.

Meta Certified Media Buyer

Meta Certified Media Buyer.

2017–2022

The Agency

Over a decade in digital marketing, including five years founding and operating a full-service agency serving online coaches — directing a team of thirteen independent contractors.

2020

FemForce — Stacey Poterson

FemForce (Stacey Poterson): engineered the funnel and ads that doubled her client base within two months — then trained her to run the system herself.

2020

Tiffany Armstrong

Tiffany Armstrong: from zero online presence to an engaged following of 50,000+ and market leadership in online self-defense education for women.

Meet The Freemans

Meet The Freemans: engaged at roughly 3,000 followers — positioning identified through rapid-fire ad testing, program ecosystem co-developed, founders trained to run their own ads. The brand has since grown past 1 million Instagram followers, still operating on infrastructure from the original engagement.

Kenny Weiss

Kenny Weiss: full brand and product-ecosystem rebuild — thanked by name in the acknowledgments of his published book two years after the engagement ended.

Full case studies are published after compliance review.

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